FortBite

What FortBite is, in one sentence.

A 4 oz jar of bentonite clay, baking soda, and essential oils, sold as a “volcanic clay” tooth powder for $82 through ClickBank with a 60-day refund window.

The marketing calls it a breakthrough for strong gums and teeth. The ingredient list calls it a basic natural tooth powder that you could mix in your kitchen for pocket change. The gap between those two things is the whole story.

What you actually get

Five deliverables, sized realistically:

• The jar of powder. 4 oz of off-white powder that smells faintly of peppermint. The ingredients are bentonite clay, sodium bicarbonate (baking soda), peppermint essential oil, and trace minerals — all standard, all cheap, all available at any natural food store.
• A small wooden scoop. Actually useful for portioning. The one bright spot in the unboxing experience.
• A usage instructions card. Wet the scoop, dip it in the powder, brush for two minutes, rinse. No surprises.
• A digital “Gum Health Guide” PDF. About 12 pages. Tells you to floss, avoid sugar, and use the powder. The same advice you’d get from a dental hygienist in 90 seconds, now in PDF form.
• The 60-day refund window. ClickBank will refund you if you ask within 60 days. This is the only reason to even consider the purchase — and the only way to evaluate the product without losing $82.

How the marketing oversells

The affiliate page is written for affiliates, not for you. That’s the first red flag. It brags about “more than 2% CVR” (conversion rate, meaning 2 out of 100 visitors buy) and “$81.75 per sale” (that’s the affiliate commission). These numbers tell you the funnel converts, not that the powder works.

The claim “100% backed by science” is doing heavy lifting. Bentonite clay has some studies on binding toxins and removing heavy metals — in industrial contexts and in animal feed, not in human mouths. There are no randomized controlled trials showing that brushing with bentonite clay strengthens gums or rebuilds enamel. The “science” is a handful of in-vitro studies on clay’s antibacterial properties, stretched into a dental health promise.

“Unique volcanic clay” is a branding choice. The clay is bentonite, named after Fort Benton, Wyoming, where it was first mined. It’s volcanic ash that weathered into clay over millennia. Calling it “volcanic clay” makes it sound rare and powerful; the reality is that bentonite is one of the most abundant and cheapest clays on earth.

How it tells you to use it

Brush with it twice a day like normal toothpaste. The instructions recommend letting the powder sit on your gums for a minute before rinsing, which is the only part that differs from a standard toothpaste routine. That minute of contact is supposed to let the clay “draw out toxins” — a claim borrowed from clay mask marketing, not dental science.

If you follow the routine, you’ll get a mildly abrasive clean that may remove some surface stains. That’s it. The powder won’t foam, won’t remineralize, won’t kill bacteria any better than baking soda alone. The sensation is gritty and earthy, which some people interpret as “working.”

What it costs and how the refund works

$82 one-time at checkout. No recurring billing, no upsells surfaced at the cart on the date of this review. Shipping is extra — typically $7–$10 for domestic orders, which pushes the total closer to $90.

The refund is through ClickBank, not the vendor. Email ClickBank support with your order ID inside 60 days and the refund processes in 3–7 business days. The catch: if you’ve opened the jar, you’ll likely have to pay return shipping, and the vendor may deduct a restocking fee (though ClickBank’s policy technically prohibits that for digital-physical combos — enforcement is spotty).

The refund window is the only reason to buy this product. Buy it, try it for a week, and if your gums don’t feel miraculously stronger, request the refund on day 7. Don’t wait until day 59 and risk forgetting.

Where the marketing oversells (the specific lines)

Three claims to flag:

“Brand New Unique Volcanic Clay” — Not new, not unique. Bentonite clay has been used in toothpaste alternatives for decades. Redmond Clay, Earthpaste, and a dozen Etsy sellers offer the same thing for a fraction of the price.

“Sells Like Crazy!” — Affiliate hype. Gravity on ClickBank is 0.98 at the time of writing, which means it’s a mid-tier seller at best. “Sells like crazy” is code for “please promote this so it sells more.”

“100% Backed By Science” — No citations, no studies, no references on the sales page. The only science that exists is general research on clay minerals, none of which tested FortBite’s specific formula on human gums.

The honest read

FortBite is a $2 mixture of bentonite clay, baking soda, and peppermint oil sold in a nice jar for $82. The 60-day refund window means you can try it risk-free, but you’ll still be out the shipping cost and the time it takes to realize it’s just clay.

If you’re curious about natural tooth powders, buy a pound of food-grade bentonite clay for $10, mix it with baking soda and a drop of peppermint oil, and you’ll have the same thing for a year’s supply. If you want the jar and the scoop and the feeling of a premium product, that’s your call — but know that you’re paying $80 for packaging and affiliate commissions.

The marketing is built to convert, not to inform. The product is real, the refund is real, and the value is almost entirely imaginary.

— Mara Vance