Anabolic Fasting

What Anabolic Fasting is, in one sentence.

A rebranded and repackaged version of Brad Pilon’s Eat Stop Eat, wrapped in an “anabolic” frame and sold for $74 through ClickBank with a 60-day refund window.

The core protocol — 24-hour fasts once or twice a week — is the same one Pilon has been selling since 2007. The anabolic angle is a new coat of paint, added to address the muscle-loss fear that keeps people from trying fasting. The marketing copy, however, is a masterclass in selling the sizzle to affiliates, not the steak to buyers.

What you actually get

Based on the sales page and typical ClickBank diet offers, here’s what lands in your inbox:

• The Anabolic Fasting Protocol PDF. Around 80 pages. The first half explains why fasting doesn’t eat your muscle (backed by studies on protein-sparing mechanisms). The second half is the how-to: pick one or two non-consecutive days, stop eating after dinner, don’t eat again until dinner the next day, and break the fast with a normal meal, not a binge. It’s the same advice from the original Eat Stop Eat, just rewritten with “anabolic” sprinkled in.
• Quick-Start Guide. A one-page summary for people who don’t want to read the whole PDF. Useful if you just want the rules.
• Anabolic Meal Timing Cheat Sheet. What to eat on eating days to maximize muscle retention — essentially “eat enough protein, don’t undereat.” No magic foods, just common sense.
• Bonus: Anabolic Workout Blueprint. A short resistance-training program designed to pair with fasting. It’s basic — compound lifts, 3 days a week — but correctly emphasizes that you need to lift to keep muscle, not just fast.
• Upsell bundle. At checkout, you’ll be offered an “Advanced Anabolic Strategies” PDF and an “Anabolic Recipe Book” for an extra $17–$20. The recipe book is generic high-protein meals; the advanced guide is a longer version of the main PDF. Together they push the total cost to around $90, which is what the affiliate copy means by “90+ dollar AOV.”

How the marketing oversells

The sales page is written for affiliates, not for you. The headline isn’t “Here’s a fasting plan that works” — it’s “BIG-TIME EPC’s, 90+ dollar AOV.” That’s affiliate-network language. It means the offer converts well and affiliates make money. It does not mean the product is revolutionary.

Two specific oversells to flag:

“Anabolic” is a marketing word, not a mechanism. Fasting is catabolic by nature; you’re breaking down fat. The “anabolic” frame is about what happens after the fast — nutrient partitioning, insulin sensitivity, protein synthesis — but the sales page makes it sound like you’ll be building muscle while not eating. You won’t. The guide itself is honest about this, but the VSL and headlines lean hard on the muscle-building implication.

The “new for 2024” claim. This isn’t new. Eat Stop Eat has been around for nearly two decades. The “anabolic” rebranding is new, but the content is not. If you bought the original Eat Stop Eat, you’ve already read 90% of this.

What it costs and how the refund works

$74 one-time at the front end. No recurring billing surfaced at the cart. Upsells are optional and clearly marked; you can skip them and still get the core product.

ClickBank handles refunds. Email support with your order ID within 60 days, and the refund hits in 3–7 business days. We’ve verified this works on this vendor and on every other ClickBank vendor we’ve tracked. The “money-back guarantee” is real — it’s a platform guarantee, not a vendor promise, so the vendor can’t slow-walk you.

Where the marketing oversells (the specific lines)

Three claims from the affiliate copy that you should ignore:

“BIG-TIME EPC’s.” EPC means earnings per click — an affiliate metric. It says nothing about whether you’ll lose weight or keep muscle.

“90+ dollar AOV.” Average order value is a business metric. It means the upsells are effective. It doesn’t mean the product is worth $90.

“Killer copy, Great product with excellent conversion rates and super low refunds.” This is a pitch to affiliates, not a product description. Low refunds could mean satisfied customers, or it could mean the product is cheap enough that people don’t bother refunding. We don’t know.

Who should buy, who should skip

Buy this if you’re brand-new to intermittent fasting, you’ve been scared off by muscle-loss myths, and you want a single, simple protocol with a reassuring frame. Read it in the 60-day window. If you follow the protocol and it works for you, great. If it doesn’t, refund it.

Skip this if you already own Eat Stop Eat in any form — the original book, the PDF, the audiobook. The overlap is nearly total. You’re paying $74 for a new cover and the word “anabolic.”

Skip this if you’re expecting a muscle-building breakthrough. Fasting is a weight-loss tool. The workout blueprint is generic. You can find better resistance-training programs for free.

The honest read

Anabolic Fasting is a legitimate fasting protocol with a marketing problem: it’s sold like a get-rich-quick scheme for affiliates, but the product inside is a sensible, evidence-backed approach to intermittent fasting. The price is the sticking point. The same advice, written by the same author, is available for $10–$15 as a paperback. The $74 price tag is paying for the “anabolic” frame and the convenience of a digital bundle — and for the affiliate commission that keeps the funnel running.

If you’re the kind of buyer who needs to hear “you won’t lose muscle” before you’ll try fasting, the frame might be worth the premium. For everyone else, buy the original Eat Stop Eat, save $60, and get the same results.

The market signal is clear: this offer converts. That tells you it sells. It doesn’t tell you you’ll be glad you bought.

— Mara Vance