Always Eat After 7PM

What Always Eat After 7PM is, in one sentence.

A real, published diet book sold through a ClickBank funnel that calls itself ‘free’ but actually costs shipping and silently enrolls you in a $39.95/month membership. The book has some merit; the funnel does not.

The author, Joel Marion, is a former Body-for-Life champion with a CISSN certification. The book argues that conventional diet wisdom — ‘don’t eat after 7 PM’ — is backward, and that strategic late-night eating can boost fat loss. The science is cherry-picked but not fabricated. That’s the good news. The bad news is everything else about how this product reaches you.

What you actually get

Five things, only one of which you’ll likely keep:

• The physical book. It’s a 304-page hardcover or paperback (you don’t get to choose). The content is the same as the $14.99 Amazon version. You pay $7.95–$9.95 shipping, which is the hook.
• Digital bonuses. A meal plan PDF and a recipe guide. These are fine — the recipes are edible and the meal plan is a basic 7-day template. Nothing you couldn’t find on a free blog.
• 14-day trial membership. The ‘Fat-Burning Membership’ website. After 14 days, it bills $39.95/month. The content is generic diet advice, progress trackers, and a community forum that’s mostly people asking how to cancel.
• Private Facebook group. Access to a group where the marketing team posts daily, and members share before/after photos (the ones that made it). It’s a retention tool, not a support group.
• A ‘free’ supplement bottle. Often added to the cart as a bonus. This enrolls you in a separate auto-ship program — canceling the book trial does not cancel the supplement trial. You’ll need to call a different number or visit a different website to stop those charges.

How the marketing oversells

The affiliate pitch for this product — the one you saw on ClickBank — is not written for buyers. It’s written for affiliates. Lines like ‘monster conversions’ and ‘crazy high earnings on email traffic’ are about how well the funnel tricks people into the trial, not about the book’s quality.

The sales page the buyer sees (joelmarion.com/alwayseatbook) is a different beast. It uses the classic ‘free book’ script: celebrity endorsements (often outdated or out of context), dramatic before/after photos, and a countdown timer. The core promise — ‘eat whatever you want after 7 PM and still lose weight’ — is a half-truth. You can eat after 7 PM and lose weight if you’re in a calorie deficit. The book’s plan creates that deficit by limiting processed foods and emphasizing protein, not by the clock. The ‘after 7 PM’ part is marketing, not mechanism.

One specific oversell: the ‘overnight fat-burning’ claim. The book points to studies on nocturnal growth hormone and insulin sensitivity, but the effect size is tiny — maybe a few extra calories burned, not the ‘up to 10 pounds in 2 weeks’ the ads suggest. The real weight loss comes from the diet structure, not the timing.

What it costs and how the refund works

The initial charge is $7.95–$9.95 for shipping. That’s the only charge you’ll see at checkout. What you won’t see: the fine print that says you’re enrolling in a 14-day trial of the membership, after which $39.95/month will be charged to your card until you cancel.

ClickBank’s 60-day refund policy applies to the initial order, but for a physical product you must return the book (at your expense) to get a refund. The recurring charges are handled by the vendor’s own billing system, not ClickBank. To cancel the membership, you must contact the vendor directly — usually by phone or a support ticket. Many buyers report that canceling is difficult, with long hold times and multiple ‘retention offers’ before the cancellation is processed.

The supplement trial (if you accepted it) is a separate subscription billed by a different company. Canceling one does not cancel the other. If you’re not meticulous, you’ll be paying $39.95/month plus $29.95/month for supplements before you notice.

Who should buy, who should skip

Buy this only if you want the physical book and are willing to treat the funnel like a minefield: order, immediately set a calendar reminder to cancel the trial on day 13, and refuse any supplement upsells. Even then, you’re paying $8 shipping for a book you could get on Amazon for $15 with no trial attached. The math doesn’t favor the ‘free’ offer.

Skip this if you’ve ever struggled to cancel a free trial, or if the thought of recurring charges on your card makes you anxious. Skip it if you’re looking for a diet program that doesn’t require constant vigilance against hidden fees. Skip it if you can read the book from the library or borrow it from a friend. The core advice isn’t worth the hassle.

The honest read

‘Always Eat After 7PM’ is a diet book with a decent premise buried under a predatory funnel. The author knows his stuff — the book cites real studies and offers practical meal plans. But the way it’s sold treats the buyer like a resource to be mined, not a person to be helped.

The ‘free book’ model is a well-worn path in the diet industry. It works because people see ‘free’ and stop reading. The recurring billing is where the profit lives, and the book is just the bait. If you want the book, buy it from a retailer that doesn’t require a calendar reminder to avoid a $39.95 charge.

I would not buy this through the ClickBank funnel. I would buy the book used on eBay for $5 and skip the membership entirely. The diet advice is reasonable, but the business model is unreasonable. That’s the real review.

— Mara Vance